A. The Story
“Whereas in 2010 obesity and related illnesses killed about 3 million people, terrorists killed a total of 7,697 across the globe, most of them in developing countries. For the average
American or European, Coca-Cola poses a far deadlier threat than al-Qaeda.”
– Yuval Noah Harari, Homo Deus, A Brief History of Tomorrow
The Food Mafia is a book, a motion picture, a documentary, a TV series and a mass tort lawsuit – that has the power to change the world. A bright light is about to be shone on the very systems that sustain humanity and the repercussions are likely to be seismic. It turns out that everything we have been told about diet is wrong and the misinformation has been calculated deliberately to maximize the profits of very powerful food corporations.
The story of The Food Mafia is eerily similar to the story of Big Tobacco. An industry under threat closed ranks and wielded immense power to change the news and remain the dominators of global markets. The Film – The Insider – blew the lid off the tobacco story. The Food Mafia will do the same thing for food. This is a fictionalized account where character Robert Greystein, founder of a health business squares up to Goliath – mega-corp Hessen USA – purveyor of food additives, sugar and high-fructose corn syrup aka – poisons.
It is well known that the tobacco industry lobbied, bribed and misled the world in order to block the regulation that would both save lives and reduce their profits. Today a new story is emerging that actually affects millions more people. Scientific evidence was reported in sixties and seventies that sugar was highly toxic, addictive and dangerous. The companies making billions adding sugar to food didn’t just suppress this information. They destroyed the career of the man exposing the facts (John Yudkin, the British professor of nutrition, who had sounded the alarm on sugar back in 1972, in a book called Pure, White, and Deadly.)
We know that millions of lives would had been saved had the tobacco industry not behaved the way that they did. This is why, today, there is the Tobacco Master Settlement Agreement worth $206 billion over the first 25 years. The numbers for food are staggering. Currently there are 200 million people with Type 2 Diabetes in Europe and North America. This health epidemic is directly linked to bad diet advice concocted by the food industry. The affected public will similarly want the truth to come out and want compensations for the harm caused.
Big Food and Big Sugar are linked to a dark and sinister past, including crooked politicians, bribes, the sugar cartels, and falsified scientific tests that have manipulated the American diet for billions in sordid profits. The time has come to break this story. The Food Mafia – the book, the motion picture, the documentary, the TV series, the mass tort litigation – collectively will break this story wide open. We welcome you to our movement to expose these harmful industry practices and join the movement to recover human health — it truly is the biggest story of the century.
B. The Mission
The greater mission of The Food Mafia is to blow the lid off the corruption and misguided goals in the Big Food and Big Sugar industries, just like the lid was blown off Tobacco. Right now, it is the biggest corporate scandal on the planet, possibly the biggest scandal in human history. People’s diets have been skewed by Big Food’s vested interests with terrible health consequences for hundreds of millions of people. Through the fictional character of Bobby Greystein, The Food Mafia seeks to fearlessly spread the word and help to connect and activate existing networks of concerned consumers, citizens, parents, teachers, scientists and legal advocates to amplify this message out to the general public and seek both recognition and proper legal recourse. In the end, our mission is to expose the truth about diet and big food corruption so as to empower people to control their health, their happiness and their lives.
C. The Authors / The Team
Jon Gordon has established a long career steeped in many industries, from professional tennis to creating the first commercially-produced sugar-free ice cream, called Clemmy’s Ice Cream. He is a results-driven entrepreneurial executive with a strong track record within the food, philanthropic, communications, motion picture, and consulting industries, with expertise in strategic planning, marketing, financial evaluation, and business development. A native of Brooklyn, New York, he enjoys his daily fitness routine along with golf, poker, and healthy, gourmet cooking. He currently resides with his family in Rancho Mirage, California. This is his first novel.
Steve Eggleston is a law school Valedictorian, former law professor, lecturer and colorful American trial lawyer who left home at age 16 and worked his way through school. Over the years, his clients and adversaries have included con men, swindlers, greedy families, drug addicts, big oil & big tobacco, Fortune 100 companies, entertainment giants, writers, and Grammy-winners. His debut fiction thriller, CONFLICTED, received high critical acclaim, and he is published in both fiction and non-fiction as a writer, co-writer, and ghostwriter. He lives with his family in magical Somerset, England. steveegglestonwrites.com
D. Find Out More
The more the authors dug, the more they found. One article led to another led to another, ultimately landing them on Schroder’s 2016 financial forecast for investors, Is Sugar Turning Food into the Next Big Tobacco? An Investor’s view of metabolic syndrome. Schroder had this to say:
This note assesses the emerging trends that we think will create headwinds for the food and beverage sector. We believe that sugar consumption and its contribution to a wide range of health problems, such as diabetes, high blood pressure and obesity (which collectively are known as metabolic syndrome), are central to this risk. Our research suggests that there are many similarities between major food and beverage companies (“Big Food”) and major tobacco companies (“Big Tobacco”). We believe there are three catalysts that could result in Big Food becoming the next Big Tobacco, potentially resulting in lower sales growth, higher costs and large scale litigation.
Decades earlier in 1972, leading British Nutritionist Robert Yudkin wrote a book entitled, Pure, White and Deadly. For his efforts, the Big Food-Big Sugar cartel trashed his reputation and bankrupted him.
Then in the 1990s, renowned U.S. child obesity expert Dr. Robert Lustig (still alive and active today), re-released Yudkin’s book under the title, Pure, White and Deadly: How Sugar Is Killing Us and What We Can Do To Stop It, affirming that Yudkin was right in most everything he said. Lustig’s concurrent YouTube video went viral to millions.
Since the publication of the aforementioned New York Times article, other media have joined the bandwagon, uncovering ever more sordid details on the massive sugar fraud which has misdirected America’s dietary standards for decades, reminding us of the early days of Big Tobacco’s categorical denials and demise. Many of these articles are listed in links below.
In The Food Mafia – The Truth, the Whole Truth, And Nothing But the Truth (so help me God)…the story of greed, corruption, and fraud, at the highest levels of industry, government and science, finally comes out, albeit in the fictional story of Bobby Greystein.
But it in the real world, just like Big Tobacco did not lay down, nor will Big Food and Big Sugar. It’s the Tobacco controversy coming to roust as Big Food-Big Sugar, certain to result in state lawsuits brought by state Attorney Generals, national private class action lawsuits, Justice Department and FBI Investigations, and Congressional Hearings – exposing the ugly underbelly of greed on the grandest scale ever… and insider and author Jon Gordon was and is at ground zero with his Clemmy’s ice cream saga.
For those wishing to read further, here are a sampling of links:
- Brownell, Kelly, and Warner, Kenneth, The Perils of Ignoring History: Big Tobacco Played Dirty and Millions Died. How Similar Is Big Food? The Milbank Quarterly (March 2009), https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2879177/
- Brownell, Kelly, Food Industry Pursues the Strategy of Big Tobacco, Yale School of Forestry and Environmental Studies (04/08/09) [study on obesity], http://e360.yale.edu/features/food_industry_pursues_the_strategy_of_big_tobacco
- Domonoske, Camila, 50 Years Ago, Sugar Industry Quietly, The Two-Way NPR (09/13/16), http://www.npr.org/sections/thetwo-way/2016/09/13/493739074/50-years-ago-sugar-industry-quietly-paid-scientists-to-point-blame-at-fat
- Irving, Elly, Is Sugar Turning Food into the Next Big Tobacco? An Investor’s view of metabolic syndrome, Schroeder (April 2016), http://www.schroders.com/en/sysglobalassets/digital/us/pdfs/schroders-is-sugar-turning-big-food-into-the-next-big-tobacco.pdf
- Leslie, Ian, The Sugar Conspiracy, https://www.theguardian.com/society/2016/apr/07/the-sugar-conspiracy-robert-lustig-john-yudkin
- Rivlin, Gary, Report: RIGGED: Supermarket Shelves for Sale, Center for Science in the Public Interest (September 2016), https://cspinet.org/resource/rigged
- Robert Lustig Fan Page: https://www.facebook.com/groups/218925286108/#
- Robertson, Jane, Candyland, The Sugar Façade Exposed, Desert Health News, Health is a Choice (March-April 2017), https://deserthealthnews.com/stories/sugar-facade-exposed/
- Singerman, David, The Shady History of Sugar, New York Times (September 2016), http://www.nytimes.com/2016/09/17/opinion/the-shady-history-of-big-sugar.html?_r=0
- Smiechowski, Jenny, What the sugar industry’s hiding about cholesterol and cancer, https://easyhealthoptions.com/sugar-industrys-hiding-cholesterol-cancer/%20#drugs
- Taubes, Gary, and Couzens, Cristin Kearns, Big Sugar’s Sweet Little Lies – How the industry kept scientists from asking: Does sugar kill? Mother Jones (2012), http://www.motherjones.com/environment/2012/10/sugar-industry-lies-campaign
- Teicholz, Nina, Don’t Scapegoat Big Sugar (Blame Big Food), Lots of food producers profited at the demonization of fat, Los Angeles Times (September 2016), http://www.latimes.com/opinion/op-ed/la-oe-teicholz-big-sugar-saturated-fats-20160927-snap-story.html#
- Whoriskey, Peter, Congress, We Need to Review the Dietary Guidelines for Americans (they are based on a fraudulent Food Pyramid created by Harvard scientists corrupted by the Sugar Industry), https://www.washingtonpost.com/news/wonk/wp/2015/12/18/congress-we-need-to-review-the-dietary-guidelines-for-americans/?utm_term=.658706b4bd46
For those who prefer video:
- Yudkin, Robert, Sugar: The Bitter Truth, University of California TV, https://www.uctv.tv/shows/Sugar-The-Bitter-Truth-16717, or https://www.youtube.com/watch?v=T8G8tLsl_A4
- Yudkin, Robert, The Harmful Effects of Sugar, https://www.youtube.com/watch?v=Ay-8I3H7dIc
- Lustig, Robert, Five Highlights from the Toxic Sugar Video, http://healthland.time.com/2011/04/22/5-highlights-from-the-toxic-sugar-video/
- Lustig, Robert, http://anthonycolpo.com/sweet-stupidity-part-2-the-bitter-truth-about-robert-lustigs-anti-sugar-claims/