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The Truth, The Whole Truth And Nothing But The Truth

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The Food Mafia – The Truth, the Whole Truth, And Nothing But the Truth (so help me God)…

Few stories are as timely as The Food Mafia. Inspired by true events, it shines a telling light on the nefarious practices of the processed food and sugar industries, following the fictional journey of Bobby Greystein as he takes on them both in a David v. Goliath legal battle in which art mimics reality.

Bobby Greystein never imagined that, in the process of creating a healthy food company, beginning with sugarless ice cream, he’d uncover the biggest wrong ever perpetrated on the American people – bigger than illegal drugs, bigger than Big Tobacco and, perhaps, bigger than terrorism itself… a wrong perpetrated by one of the largest food companies in the world, conspiring with the sugar cartels, the corn lobby and, yes, The Food Mafia.

Death, bombings, eavesdropping and assassinations don’t normally accompany legal disputes over ice cream, but here, no one is safe.  The Big Food-Big Sugar Industrial Complex will do anything to protect their bottom line, and the fact that people are dying in the millions on the battlefield of profit over people, and greed over health, does not matter. Indeed, it is estimated that 150 million people suffer from pre-diabetes, Type 2 Diabetes and obesity, yet the food and sugar industry turns a blind eye.

As Yuval Noah Harari writes in his epic book, Homo Deus, “Whereas ain 2010 obesity and related illnesses killed about 3 million people, terrorists killed a total of 7,697 people across the globe, most of them in developing countries. For the average American or European, Coca-Cola poses a far deadlier threat than al-Qaeda.”

The Food Mafia tells this story from the viewpoint of a real-life insider.

The Book

Inspired by the author’s own astonishing experiences:

The Food Mafia tells the story of Bobby Greystein, a successful entrepreneur whose health concerns and sudden stewardship of a ninety-million-dollar trust dedicated to revolutionizing food leads him to launch Camelot, a sugarless ice cream that can compete favorably with the best super premium brands. Camelot gets off to a tremendous start – but the company’s good fortunes have put it on the hit list of The Food Mafia. And now the future of Camelot – and possibly Bobby’s own life – hangs in the balance.

Concealed industry memos (“smoking guns”), fraudulent scientific tests (from Harvard no less), kidnappings, bombings, eavesdropping, burglaries, hacking, and assassinations don’t normally accompany legal disputes over ice cream, but in today’s world, no one is safe. Far worse than Big Tobacco, The Big Food-Big Sugar-Big Corn Industrial Complex will do anything to protect their bottom line, and the fact that people are dying in the millions on the battlefield of profit over people, greed over health, does not matter. The Food Mafia spares no one who gets in their way.

Hurtling through a conspiracy that reaches deep into the government, the search for Bobby’s missing food radical best friend, and a trial with an explosive conclusion, The Food Mafia is both edge-of-your-seat fiction and a bracing cautionary tale about what food corporations are doing to us . . . and what they are willing to commit in order to keep doing it.

Many congratulations to you on The Food Mafia. It is quite a saga, with convincing detail, and all the feeling that comes from your own experience. It should be a best-seller. Best wishes, Piers.” Multiple, award-winning British author (of 24+ fiction and non-fiction works) Piers Paul Reed

I finally read your book, and I enjoyed it very much! Interesting, complicated plot…and you certainly drive home points about the harmfulness of sugar and skulduggery at the supermarket. I had such a good laugh when I read about the $6.2 trillion settlement. Thanks for the nice comment about CSPI in the acknowledgements…Good luck with your book—I hope to see it in airport bookstores soon! Mike. ”

Michael F. Jacobson, Ph.D.
Former President, Center for Science in the Public Interest

Shocking and devastating. When people get this story they are going to be furious. These corporations have gone too far, and innocent consumers are paying the price as measured by their lives. ”

Dana Amma Day, founder, Positive TV

The Big Picture

The story of the tobacco industry is now well known. The companies selling tobacco used their power and influence to block accurate information about health risks reaching the public. Due to their actions, they stand accused of damaging the health of millions of people. Today, US tobacco firms have a Tobacco Master Settlement Agreement worth  $206 billion over the first 25 years to pay people who suffer ill health due to their business operations.

Big food corporations have done the same thing with processed food, high fructose corn syrup, and sugar. Parallels can also be drawn with the fossil fuel industry and planetary health – as indicated by climate change. Democracy and the good of the people is not being served because money gets into politics and politicians can be bought or influenced. The Food Mafia illustrates this deleterious dynamic in a dramatic way.

On the very day Jon Gordon finished the draft manuscript to The Food Mafia, the New York Times ran a story entitled, The Shady History of Sugar. Reality mimicking art mimicking reality, it revealed the Big Food-Big Sugar Industrial Establishment has been bribing Harvard scientists, corrupting politicians and defrauding the American public – if not the world – for decades… as to the poison that’s sugar.

Here are a few choice lines from the article:

On Monday, an article in JAMA Internal Medicine reported that in the 1960s, the sugar industry paid Harvard scientists to publish a study blaming fat and cholesterol for coronary heart disease while largely exculpating sugar…

This revelation rightly reminds us to view industry-funded nutrition science with skepticism and to continue to demand transparency in scientific research. But ending Big Sugar’s hold on the American diet will require a broader understanding of the various ways in which the industry, for 150 years, has shaped government policy to fuel our sugar addiction…

The [sugar] refiners’ real agenda, of course, was not Americans’ health; it was to maximize their profits from selling sugar… [forming] the Sugar Trust, one of the most notorious and successful monopolies of the Gilded Age. By the early 20th century, belief in the health benefits of refined sugar was so widespread that increasing Americans’ consumption of it became a goal of federal policy…

But that was just the tip of the iceberg.  The next day, the Center for Science in the Public Interest, aka CSPI, released a scathing, 40-page Report, entitled: Supermarkets ‘Rigged’ through Secret Deals with Food Manufacturers.  Referencing Jon Gordon’s own story, the release stated:

New Investigative Report Finds Slotting Fees, ‘Category Captains,’ and Other Deals Undermine Consumer Choice…

Backroom deals between supermarket chains and food manufacturers help determine which products get placed in high traffic areas—and which products appear at all.  The Center for Science in the Public Interest today is releasing a report exposing these little-known and poorly understood practices and is calling on the Federal Trade Commission, the Securities and Exchange Commission, and state Attorneys General to investigate the murky financial arrangements between supermarkets and manufacturers that help shape what America eats…”

CSPI commissioned investigative journalist Gary Rivlin to examine how companies get their products featured in particular locations in supermarkets.  Rigged: Supermarket Shelves for Sale begins with an account of Jon Gordon, an entrepreneur who founded Clemmy’s, a brand of sugar-free ice cream that got shut out of the retail system… (Emphasis added.)

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The Food Mafia
Rancho Mirage
California

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